About Us


Nova Alma was born from the quiet realization that modern life leaves very little room to simply be.

Our story

So much of each day is spent producing, responding, scrolling, and holding everything together. Even moments meant for rest often feel rushed or distracted. Nova Alma began as a personal search for small pockets of calm. Not retreats. Not reinvention. Just simple, grounding moments that could exist inside real life.

A mug held with both hands.
Paint moving slowly across paper.
A table set with care, even when no one is watching.

Those moments mattered. And they deserved to be protected.


Brand Essence

The Art of Gentle Being

Nova Alma exists to honor softness in a loud world. We believe calm is not indulgent. It’s essential.

Core Promise

Nova Alma creates thoughtfully designed tools and experiences that help women carve out mindful moments of peace, creativity, and self-connection in everyday life. Small pauses that feel meaningful. Simple rituals that restore.

 

The Nova Alma Woman

She is thoughtful, creative, and often stretched thin. She cares deeply, works hard, and rarely slows down for herself.

She’s drawn to beauty, but only when it has purpose. She wants fewer screens, fewer demands, and more moments that feel grounding and real. She isn’t looking to escape her life. She just wants to meet herself inside it again.

 

Story & Name Meaning

Nova means “new star.”
 A quiet spark. A moment of illumination. A beginning that doesn’t announce itself loudly.

Alma means “soul” in Spanish and Portuguese.

Together, Nova Alma means New Soul.

Our story isn’t about transformation through pressure or reinvention. It’s about renewal through attention. The small moments that soften you back into yourself. A cup of tea held with both hands. A few steady brushstrokes. A calm, beautiful space that invites you to breathe.

These are Nova moments. And over time, they gently renew the soul.

 

Visual & Verbal World

Colors
 Cloud white, soft lavender, dusty rose, warm beige, and touches of sage green.

Feel
 Airy, calm, and light-filled. Natural textures. Clean compositions. Women absorbed in quiet focus or simple joy.

Voice
 Warm, reassuring, and human. Like a close friend who understands why you’re tired and knows how much a little calm can help.

Brand Mission

Why Nova Alma Exists

Nova Alma exists to help women return to themselves through small, meaningful moments of calm.
 In a world built around speed, noise, and constant output, we create gentle tools that invite pause, presence, and quiet creativity. Our purpose is not transformation through pressure, but renewal through care.

 

Brand Values

The Pillars That Guide Everything We Create

1. Gentle Living
 We believe softness is strength. Our products encourage slowing down without guilt and honoring rest as essential, not optional.

2. Mindful Creation
 Creativity is not about performance. It’s about process. Everything we offer supports focus, flow, and calm engagement with the present moment.

3. Beauty With Purpose
 Every object must feel good and do good. We value thoughtful design, natural textures, and items that serve emotional well-being, not clutter.

4. Presence Over Productivity
 We reject hustle culture. Nova Alma supports moments that don’t need to be optimized, shared, or justified.

5. Quiet Authenticity
 No trends for trend’s sake. No loud branding. We choose sincerity, warmth, and depth over noise.

Target Audience

Who Nova Alma Is For

Age
 Primarily women 28–45

Lifestyle
 Busy but intentional. Balancing work, relationships, creativity, and often caregiving. Digitally connected, yet craving offline moments that feel grounding and restorative.

Mindset
 Emotionally aware, thoughtful, and values-driven. She seeks calm without spiritual extremism, beauty without excess, and products that feel like a gift to her nervous system. She is not trying to escape her life—she’s trying to feel more present within it.

 

Brand Personality

How Nova Alma Shows Up in the World

  • Soft

  • Calm

  • Minimal

  • Soulful

  • Feminine without fragility

  • Premium but never cold

  • Spiritual-adjacent, not esoteric

  • Warm, human, and quietly confident

Nova Alma feels like natural light, slow mornings, and a deep exhale. It never shouts. It invites.